agency masterclass
agency training
agency online class
hubspot partner training
online masterclass for agencies

"John and the team at WCS are some of the smartest, most innovative, and helpful people I've met! They are actively executing everything they teach in their class and give above and beyond to anyone who asks. I'm thankful I was able to participate in their workshop earlier this year."

- Kenny Lange, The PHNX21creative Agency

What Is The Agency Master Class?

This Course Is Designed To Help You...

  • Position Your Agency Appropriately

    Construct a fool-proof messaging system that will help you bring on higher quality, targeted clients

  • Sell A Better Way

    Target the right accounts using a better sales process and start closing more qualified leads in your funnel

  • Scale With The Perfect Structure

    Develop a system using the proper tools and management processes to streamline your profit and scale your team

The Agency Master Class Only $650

Discover The Proper Way To Scale Your Agency And Bring On Better Clients That Will Change Your Trajectory Forever

Don't Take Our Word For It

See what others are saying about John & Web Canopy Studio

Brian Halligan, Co-founder & CEO, HubSpot

Brian Halligan, Co-founder & CEO, HubSpot

"John and the team at Web Canopy Studio get what it takes to help companies grow successfully. Their growth-driven design and inbound marketing focus are a best practice-approach to building better businesses."
Karim Bouras, Nile

Karim Bouras, Nile

John gave us a deep dive into how a successful agency like Web Canopy Studio is doing it. I really appreciate that John shared transparently with us how he helps his company grow. This workshop was an opportunity to take a breath and to see what we have to do for the next several months. I strongly recommend this!
Brendon Dennewill, Denamico Inc.

Brendon Dennewill, Denamico Inc.

John and his team at Web Canopy Studio are not only really good at what they do, they're also very generous about teaching and sharing what works and what doesn't. They truly embody what it means to be Inbound.

The 6 Step Process

There are literally just 6 steps to growing a successful agency and transforming your growth potential. We've broken down the Master Class into easily digestible sections, each one devoted to a single step in the process. Here's what you need to do to grow your business:

  • Discover Your Voice Of Customer

    Most people fail in their marketing because their message is unclear. We'll show you how to clarify your message with Voice of Customer Research, and let your customers do the talking.

  • Position Your Agency

    Using our guides and resources to create the perfect content, you'll know exactly where it should go, what it should say, and why you should say. You'll also learn how to lay out your website to generate high quality leads.

  • Price & Package Your Services

    Learn the techniques and strategies to effectively price your services in a way that your prospective clients find irresistible, and learn how to sell in new ways to bring in more clients.

  • Align Your Marketing & Sales

    Using our goal setting outline and exercise, you'll define a clear path for making sure your marketing and sales strategies are in sync. You'll understand exactly how many leads you need each month, and how to start getting there.

  • Build Your Agency Marketing Plan

    Gather the most important info from the previous sections per our guides and resources, and implement them into our fool-proof marketing strategy outline.

  • Hire & Scale Through Management

    Learn how to implement the high-value tools and strategies that we use in our agency to eliminate waste, set the right vision, hire a fantastic team, and truly grow our business effectively


14 day money back guarantee, 27 easily-digestible videos, 6 primary course sections, 4+ hours of video content, Marketing strategy templates, 20+ bonus resources, and more!

The individual Agency workshops cost $5000. By offering this in a DIY video series, you're saving roughly $4,000, plus the cost of airfare, meals, and lodging.

Digital guides + messaging videos + marketing action plan videos + private group for extended learning

4+ Hours Of Videos Include:

  • 6 self-paced course modules
  • 27 easily-digestible videos for quick viewing
  • Marketing strategy templates you can swipe for your own use
  • 20+ bonus resources, guides, and templates
  • How to build your unique agency messaging
  • How to lay out your website for lead conversion
  • How to nurture leads into customers
  • Every component of the strategic marketing campaign explained in full
  • All the goal setting, call scripts, and discovery elements laid out in detail
  • and more!

Written Resource Guides Include:

  • Everything you need before you start a campaign
  • Call scripts, outlines, and definitions
  • Templates for goal setting and aligning marketing & sales
  • All the guides you need for discovery and implementation
  • Lists of the "go-to" resources for software and products


When you purchase the Agency Master Class, you will have access to these videos 24/7, 365 days per year, and you'll be able to review as you need in order to plan your company's growth. This is NOT a subscription-based model that disappears once you cancel.

Sample Content: Setting Goals

Get this and more inside the course! 

If you are feeling stuck in your marketing, if your job is at stake, or if you need to bring more revenue in to turn your company around, this Master Class was designed perfectly for you. 

This is a proven system, and it works.

Don't waste your time on excess marketing when you can start winning on your own now!

 These are the exact same systems we apply at Web Canopy Studio which has helped us build our agency as a top-tier Diamond HubSpot Partner.

Meet Your Instructor

HubSpot Diamond Partner Agency

John Aikin


John Aikin

John is the CEO of Web Canopy Studio, and has built his agency from the ground up, servicing thousands of HubSpot customers and helping them grow their businesses. When at the office, he spends his time motivating and building his team, focusing on improving the overall experience clients receive from Web Canopy Studio. He has built a dependable and goal oriented team that is inspired to set the bar for delivering quality work, setting industry standards, and streamlining inbound and UXD processes. John received his education at Purdue University and has spoken across the US and Europe on topics of trending design and software, inbound marketing, and scaling your agency.

On The Fence?

Not convinced yet? Here are even more agencies raving about this content

Paolo Sordelli, Sales Cafe

Workshop dramatically increased revenues

Paolo Sordelli, Sales Cafe

John helped my company scale and increase revenue. Web Canopy is a trusted-advisor and a reliable partner!
Camille Winer, Yodelpop Marketing

Great Workshop!

Camille Winer, Yodelpop Marketing

Web Canopy's workshop saved us a lot of time figuring some things out for ourselves. They have been generous with their time and insights, and took time to help us think through our biggest agency challenges. Inspiring and motivating!
LeAnn Reyes

Above and Beyond...

LeAnn Reyes

John and his team go above and beyond when it comes to design and HubSpot. They are trendsetters, innovative, attentive, and know SaaS.
Kenny Lange, The PHNX21creative Agency

Great Educators + Agency Growth Experts

Kenny Lange, The PHNX21creative Agency

We have started implementing several of the fundamental elements they taught and we're already experiencing the benefit of being more aligned as a team and we've almost finished our tripwire offer. This is an agency that is doing it right and the right way at every level. If you have the opportunity to work with them, do it!!

What Are You Waiting For?

It's time to act now and start growing your agency. The time is never "right" to just keep waiting and sitting idly by while you let leads and lost revenue opportunities pass. Let's do this!
Get The Masterclass!

In order to enroll in the course, please click on the button above. You will be taken to a signup page where you will first create an account, then proceed to your payment options. Note, no enrollment occurs until your payment is made. 

*Note: 14-day money back guarantee requires you to complete the course and show your completed discovery guide