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What Is The Foundry?


Why The Masterclass?

This Course is Designed to Help You...

  • Tell the Right Story

    Create an actionable message strategy for your website that will get people to convert

  • Set Perfect Goals

    Target the right numbers so you know exactly where your company should be and what metrics you should track

  • Build a Flawless Marketing Strategy

    Construct a fool-proof campaign system that will easily generate new leads every time

The Foundry Masterclass Only $499

Discover a Better Way to Generate Exceptional Customers and Change Your Business Trajectory Forever

"Using the assessment Web Canopy Studio calls the Foundry as our first step, we were blown away by the depth of the assessment performed, but even more impressed with their guidance and recommendations for our marketing direction."

- Ray Taylor, Franciscan Media

The 4-Step Process

There are just 4 steps to transforming your business growth potential. We've broken down the Masterclass into easily digestible sections, each one devoted to a single step in the process. Here are the steps to growing your business to its full potential:

  • Discover Your Audience

    Most people fail in their marketing because they talk about themselves. We'll show you how to build your strategy around Voice of Customer Research, and let your customers do the talking.

  • Build a Message Framework

    Using our guides and resources to create the perfect content, you'll know exactly what kind of information to use on your site. You'll also learn how to lay out your website to generate high-quality leads.

  • Align Your Marketing & Sales

    Define a clear path for ensuring your marketing and sales strategies are in sync. You'll understand exactly how many leads you need each month to hit your sales goals.

  • Execute a 6-Month Marketing Plan

    Gather the most important info from the previous sections per our guides and resources, and implement them into our fool-proof marketing strategy outline.

Brian Halligan, Co-founder & CEO, HubSpot

Brian Halligan, Co-founder & CEO, HubSpot

"John and the team at Web Canopy Studio get what it takes to help companies